Channel Supply




Saurashtra Sanitary Store has Expanded its Working and Initiated Wholesale Business in the year 2003 along with Strong Retail Presence. For Organized Management of Wholesale Business, Saurashtra Group has Formed a new Company “Saurashtra Trading Company” and Established a Brand ‘AYMA’ under it. Today ‘AYMA’ is a well Known Brand in Premium Tiles Segment.


To Reach to Maximum Customers in India Saurashtra Trading Company has formed a "Channel Supply Distributer Network" to Cater Various Cities of Gujarat and other States. Saurashtra Trading Company has Various Marketing Techniques as well as Sales Strategies to reach to the Widest Possible Customer Base. Channel supply is Different ways or Outlets to Market and Sell Products.


Saurashtra Trading Company has Formed a Following Distribution Strategy to Operate Wholesale Business of Tiles Through Channel Supply.



1. Evaluate the End Users.
2. Identify potential marketing intermediaries i.e. Dealers, Retailers etc.
3. Research Potential Marketing Intermediaries.
4. Narrow in on the Profitable Distribution Channels.
5. Managing Channel Distribution.

With Above Defined Strategy, Saurashtra Trading Company has formed Strong Dealer Supply in below 5 District of Gujarat.


1. Bhavnagar
2. Amareli
3. Botad
4. Junagadh
5. Gir Somnath


With Increasing Demand of Brand ‘AYMA’- Saurashtra Trading Company has expanded its Network State Wise as below.


1. Gujarat
2. Maharashtra
3. Rajasthan
4. Madhya Pradesh
5. Delhi
6. Chhattisgarh


With above State Presence Saurashtra Trading Company has made Sure that Brand ‘Ayma’ should be made Available to the End Users on Time with Precision.

To Facilitate Distribution Network, Saurashtra Trading Company has Formed Warehouses at all Levels and Arranges Proper Logistics.